It’s not news that Millennials love their technology. But how is this shaping the future of marketing? And what role does Big Data play? Big Data and Millennials are two terms that get thrown around quite a bit these days, especially in the world of marketing. What’s interesting is how Big Data and Millennials are […]
What Retailers Need to Know About In-Store Analytics In the hyper-competitive retail market, in-store analytics is gaining traction. And for obvious reasons: it helps retailers keep a close eye on their customers and provides valuable insights on store performance. Even better, all this data can be followed up with actions. Traditional retail stores are not
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Life can be hectic for an Insights Manager —and that’s an understatement. On any given day, you’re probably juggling a million different tasks, from leading research projects to managing product launches. And just when you think you have a second to catch your breath, another concept test lands on your to-do list. Sound familiar? Then
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